African Dream was founded in 2013, originally trading as Boja Nala “touring Africa.” What began as a company showcasing African culture, crafts, and heritage to the world has evolved into a bold, future-focused online marketplace.

African Dream was born from a simple but powerful belief: Africa is not only rich in resources it is the world’s future. In every village, township, and city lies extraordinary innovation, natural wealth, and a relentless drive to build a better tomorrow.

African Dream exists to connect that potential with opportunity across Africa and across the world.

We are a melting pot of innovation, culture, trade, and sustainable growth an integrated ecosystem bridging industries from energy to healthcare, fashion to fintech, agriculture to high-tech.

African Dream: Empowering Africa, Connecting the World.
A single marketplace where Africans can trade, create, collaborate, and thrive.

We are a platform where an artisan in Soweto, Kibera, Ajegunle, or Gaborone can sell to Paris, where a farmer in Kenya, Tanzania, or Ghana can supply supermarkets in Dubai, where renewable-energy innovators in Nigeria can power villages in Malawi,  and where African beauty and wellness products can compete on the global stage.